Richard Behr & Co. is a member of the governing trade associations in its trade - the VDFI, EDFA, and IDFL - as a regular corporate member, as a member on various boards, and as a member of technical committees. Here, we shape and drive the discussion on product norms and standards, on transparency and sustainability of our whole industry. These institutions often can only move as fast as their slowest members. In order to promote transparent product standards, we have developed (Downpass) and adopted (Responsible Down Standard RDS) the most advanced systems for tracing product origins. On top of this, we have developed the first prototype in the world for visualization of the product origins: In a maps based format, the complete supply chain of all components can be traced, and each site/origin is linked to a complete, up-to-date documentation and audit. The map can be triggered through a simple barcode / QR code, for example on packaging, and thus make the product 100% transparent to every consumer.